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Your brand's style
Does your brand have a history or a story?
What are 3-5 core values of your brand?
How does your brand differ from other brands in your industry?
Who are your competitors? How are these brands better than you?
Tell me about your target market — gender, age, geography, and other demographic characteristics?
Is there anything that must be included, existing brand elements, words or icons?
Is there anything else you'd like to add that we haven't already covered?
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