Like most people, you probably have a favorite color. And also like most people, you probably based the color scheme of your photography website around it. However, picking such an important part of your online presence simply following a personal preference might not be the wisest idea. Does this color actually represent your brand? How does your audience feel about it? Which other tones work well with it?
Turns out, deciding on your website’s color scheme is actually quite tricky, as its impact goes far beyond making your page look nice. From your visitors’ first impression, to how your photos interact with every element of your site, there is so much to take into account. To make this whole process easier, here are the steps you should follow when choosing a color scheme for your photography website:
Understand color psychology
It’s no secret that colors and feelings are tightly related. As Pablo Picasso said, “Colors, like features, follow the changes of the emotions.” You have most likely heard something about it before, but you might not know it doesn’t only apply to the walls of a studio or a baby’s room.
The psychology of colors demands a guide of its own, and you should definitely dedicate some time to doing a bit of research on the topic. To help you ease the process, here’s a quick look into a few emotions that the most common colors evoke:
White – purity, simplicity, efficiency
Black – efficiency, sophistication, security
Yellow – optimism, happiness, creativity
Red – courage, warmth, excitement
Blue – serenity, calmness, trust
Green – harmony, tranquility, balance
Find your dominant color
This is the color you want people to remember your brand for. This means it should match the primary color of your logo, marketing assets, and social media elements. Take for example Nikon’s yellow and Canon’s red. If you look at their websites, you’ll see how their logos and websites share this key characteristic.
On your website, this dominant color will be used to direct your visitors’ attention. In order to do so, you should limit its use to specific buttons or CTAs. This will clearly define the path you want people to take on your portfolio, and improve the overall user experience.
Accent colors have two main purposes: making your website more interesting and leading visitors’ attention to a second tier of actions. The first one is quite self-explanatory: a website with a single color can be quite boring. If you are aiming for a minimal and clean look, you can use different tones of your dominant color as your accent colors.
As for leading viewers in the right direction, these colors will allow you to highlight content that does not require immediate action but that you still want visitors to interact with. This includes anything from subtitles and menus to information boxes and background strips.
And before I sign off, I look forward to creating so many new blog posts, some video tutorials, free templates, and resources to keep you creative as well!Stay tuned my friends ;)