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Does your photography business feel like any other photography business? Or do you often times question yourself: “Would people actually hire me? There are A LOT of photographers out there.” Well, this article is definitely for you. Why? Because 
A. I’ve been in your shoes. That uncertain feeling that keeps nagging on your head is not very good for your well-being. 
B. I am here to tell you that you are NOT like any other photographer. You are you and you are unique. 

I’m going to share w...

Your font style can make or break your brand. It is very important to choose the right font style for your brand. You should know your brand aesthetic. If you don't know what your brand aesthetic is, I will post another blog article to help you define your brand aesthetic.

But let us talk about fronts first, did you know fonts have their own personality too? Like Times New Romans feels very traditional while Impact Font is more in your face and bold and Comic Sans feels immature and pla...

When you're starting your small business you get excited to think about the color pallets, the aesthetic of the design of your logo, the layout of your business cards. Before you think about all these you need to think think about the most basic foundation of your business. Don't get me wrong, your logo is one of the most important part of your business. But before coming up with a logo, here are are a few things that would make up your brand's foundation:

1. Unique Value Proposition


If you're looking for a sign that tells you to update/upgrade your website... Well, girlfriend, THIS IS IT. And I know for a fact that you're not alone with this dilema but this can give a negative impact to your user experience.

Statistically you have less than 30 seconds to capture an audience. Make your first impression count. When you impress your client during the first 30 seconds it's up to you to create a positive experience.

You should put in mind that users can not navigate fl...

It does not matter if you're a seasoned pro or a newbie, it is a must for photographers to have their own personal brand. We can all agree that it is nice to work with people who actually want to work with you because they believe in your work and not just people who chose you because you're the "cheapest" in the market.

Potential clients look at your portfolio and how you present yourself before they decide to book you for their events or for photography sessions and that is where your...

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